Email Marketing
Forming Relationships
Successful email marketing can take your cannabis business to new heights by focusing on building and fostering relationships with your audience. While content marketing is valuable, it doesn’t compare to the importance of establishing rock-solid connections with your current and future customers.
Form a Clear Plan
In “The Content Trap: A Strategist’s Guide to Digital Change,” Bharat Anand discusses how businesses face two significant challenges: getting noticed and getting paid. Without visibility, it’s nearly impossible to achieve financial success. Therefore, to get paid, you need to be noticed—and remembered. Anand’s premise is that economically viable businesses must make connections, and email marketing is a vital tool to achieve this.
Marketing heavily relies on psychology. Abraham Maslow’s hierarchy of needs demonstrates that after physical and security needs, humans crave social connection. By providing valuable content through emails, you help fulfill this need, creating powerful and natural connections with your audience.
Addressing the common misconception, email marketing is not spam. While some businesses may spam customers, effective email marketing is valuable communication with interested and excited customers. The difference lies in providing valuable, relevant content rather than unwanted emails.
Effective email marketing requires clever subject lines, engaging content, and visually appealing graphics. Subject lines ensure your emails are opened, engaging content keeps readers interested, and appealing graphics enhance the overall experience.
Although email marketing is straightforward and automated, it’s also challenging. It requires constant attention and fine-tuning. We specialize in this work, offering expertise to capture and track metrics, fine-tune campaigns, and create compelling content that drives action.
List Organization
Trim old and inaccurate contacts, and segment your list so content goes to the appropriate recipients. Proper organization ensures the right messages reach the right people at the right time.
Engage Your Leads
Deliver interesting, useful information when your customers need it most. Engaging customers helps cultivate brand ambassadors who enthusiastically share your business with others, driving growth.
Customer Relationship Management (CRM)
CRM is the epicenter of your email marketing strategy. It allows regular connections with customers, providing relevant information at consistent touchpoints, keeping your business front-of-mind.
Data Tracking, Compilation, & Analysis
Sending random emails without tracking is like driving with a painted windshield. Use data effectively to see where you’re going and refine your strategy for better results.
Retarget Lost Opportunities
Email marketing allows you to reconnect with potential customers who didn’t convert initially, reminding them of your valuable offerings.
Use Customer History
Utilize the power of your customers’ purchase history to enhance your marketing strategy. By analyzing past purchases, we can suggest new or similar products that align with their preferences and needs. This personalized approach not only increases customer satisfaction but also encourages repeat business.
